Last Updated: 16th August 2026

 

This Privacy Policy describes how The Scenic Route MCR ("I,"  "me,"  "my," or "the Site") collects, uses, and discloses your Personal Information when you visit or make use of the services on thescenicroutemcr.co.uk (the "Site"), including the portfolio, services, blog, and online shop.

 

1. Information I Collect

I collect information to provide and improve my services, manage the Site's interactive features, and fulfil bookings or sales. The types of Personal Information I collect include:

 

A. Information You Directly Provide

• Contact/Booking Information: Your name, email address, phone number, and details you provide in the contact or booking form (e.g., event date, location, service interest).

• Blog Comments: When you leave a comment on my blog, I collect the data shown in the comments form, and also your IP address and browser user agent string to help with spam detection.

• Testimonial Submissions: If you submit a testimonial via a form or email, I collect your name and the content of your submission.

• General Communication: Any information you provide via email or other direct communication methods.

 

B. Shop & Transaction Data

When you make a purchase directly on this Site, transaction data is collected to process your order safely and efficiently. The following applies:

• Order Information: To fulfil your order, I collect necessary personal details provided at checkout, including your name, billing address, shipping address, email address, and phone number. This information is used strictly to process your order, communicate updates, and deliver your items.

 • Payment Data: All payments are processed directly on the Site via secure, encrypted third-party payment gateways supporting credit/debit card payments, Apple Pay, and Google Pay. I do not store, view, or process your full payment card details or sensitive financial information on my own servers. All payment data is handled securely by the respective payment processors in accordance with PCI-DSS compliance standards.

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C. Order Fulfillment & Shipping Data

To fulfill your pre-orders and standard purchases, I share essential delivery information with trusted third-party shipping and postal services (such as Royal Mail or relevant courier providers).

• Data Shared: This includes your name, shipping address, email address, and phone number (if provided at checkout).

• Purpose: Sharing this data allows delivery services to transport your package to your specified address and, where applicable, send automated tracking updates directly to your email or mobile device.

• Third-Party Handling: These third-party services are only authorised to use your personal information to carry out the delivery of your order and are bound by strict data protection regulations (UK GDPR).

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D. Data Retention & UK Compliance

I will only retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.

• Order & Transaction Records: Under UK tax and business law (HMRC requirements), I am legally required to keep records of basic order and financial transaction data (including name, invoice address, and transaction amount) for 6 years following the end of the relevant tax year.

• General Enquiries: Non-transactional communications (such as customer service emails or direct messages) are deleted after 12 months once your query has been fully resolved.

• Marketing Preferences: If you choose to opt in to marketing emails, your email address will be retained until you unsubscribe or request to have your data removed.

• Bookings & Communications: I retain contact and booking information for as long as necessary to complete the service and for a reasonable period thereafter for administrative records.

• Blog Comments: If you leave a comment, the comment and its metadata (name, email, timestamp) are retained indefinitely. This is so I can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

 

E. Automatically Collected Information (Log Data & Cookies)

When you visit the Site, I automatically collect certain information about your device and your visit:

• Log Data: Your IP address, browser type, internet service provider, and the pages you visit.

• Cookies: Small data files used for website functionality and analytics. If you leave a comment on my blog, you may opt-in to saving your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment.

 

2. How I Use Your Information

I use the information I collect for the following specific purposes:

• To Respond to Inquiries: To communicate with you and respond to your requests via the contact/booking forms.

• To Fulfil Services: To process and manage your photography bookings and provide the agreed-upon services.

• To Manage Content: To display your Testimonials on the Site (with your consent) and to review, approve, and display Blog Comments.

• To Process Orders: To fulfil orders placed through the site, including shipping products and managing returns.

• Site Improvement: To monitor and analyze usage (via analytics) to improve the performance of the Portfolio, Services, and Blog sections.

• Security: To help with spam detection for blog comments and protect the integrity of the Site.

 

3. Sharing and Third-Party Services

I share your Personal Information only with the necessary third parties to operate my business and the features of this Site:

• Service Providers: I use third-party vendors for website hosting, email communication, and analytics (e.g., Google Analytics).

• Legal Compliance: I may disclose information if required by law, such as a court order.​

 

4. Your Rights

Depending on your location, you may have rights regarding your personal data, including the right to access, correct, or delete it.

• If you have left blog comments, you can request to receive an exported file of the personal data I hold about you, including any data you have provided. You can also request that I erase any personal data I hold about you (excluding data I am obliged to keep for administrative, legal, or security purposes).

 

5. Contact Me

For more information about my privacy practices, if you have questions, or would like to exercise your rights, please contact me by e-mail at info@thescenicroutemcr.co.uk

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